The 10-Day Social Media Manager Challenge
Learn the foundations. Build practical skills. Take your first step into Social Media Management.
A practical 10-day learning experience designed to help you understand what Social Media Managers do, develop essential skills and start applying what you learn through guided activities.
Welcome to Zana Digital Academy
Zana Digital Academy exists to help people develop practical digital skills through structured learning experiences. We believe learning becomes valuable when people can actually apply what they know — so everything we teach is built around doing, not just knowing.
Why we created this challenge
Many people want to enter digital marketing but get stuck at the very beginning — not because they aren't capable, but because there's rarely a clear, structured place to start and practise.
So we built one. The challenge gives you structure, guidance and practical exercises, and a clear starting point you can build on. It's a foundation-building experience — not a shortcut, and not a promise of work.
- They don't know where to begin.
- They consume information without ever practising.
- They're unsure what the work actually involves.
- A clear structure to follow.
- Guidance at every step.
- Practical exercises you complete yourself.
- A genuine starting point to build on.
Why Social Media Management is an important skill today
Businesses today use social media to communicate with customers, build trust, share their products and services, and grow their communities.
Behind every effective business page is someone who understands the work — content, communication, strategy, audience behaviour and performance. Social Media Management isn't just posting; it's understanding why content exists and how it supports a business's goals.
A practical approach to learning
Four simple stages that repeat throughout the challenge.
Learn
Understand the foundations and principles behind professional Social Media Management.
Apply
Complete practical activities that let you use what you have learned.
Improve
Receive guidance and build confidence through repetition and practice.
Build
Develop skills and understanding you can keep improving beyond the challenge.
What you will learn
Understanding Businesses & Audiences
Analyse a business, understand its goals and identify the people it wants to reach.
Social Media Foundations
How businesses use different platforms and what creates a professional online presence.
Content Strategy
Move from random posting to creating content with real purpose.
Content Planning
Organise ideas and create structured, repeatable content plans.
Content Creation
The basics of creating engaging social media content.
Caption Writing
Communicate clearly through captions that support business goals.
Social Media Management
The responsibilities and workflow involved in managing social media professionally.
Basic Analytics
Read simple performance insights and use them to improve content decisions.
Digital Tools
Practical tools that help Social Media Managers work more effectively.
Your 10-day learning journey
Each day builds on the one before it — from understanding the role to a practical final activity that brings everything together.
Introduction to Social Media Management
Understand the role, responsibilities and mindset of a Social Media Manager.
Understanding the Business & Audience
Learn how to understand who you are creating content for, and why.
Building a Professional Social Media Presence
Understand what makes a business profile effective.
Content Strategy Basics
Learn how businesses create content with purpose.
Content Planning
Develop a structured approach to planning content.
Creating Social Media Content
Apply your knowledge by creating practical content.
Writing Better Captions
Learn how words influence communication and engagement.
Social Media Management Tools
Understand the tools and workflows used by Social Media Managers.
Understanding Performance
Learn the basics of measuring content performance.
Your Social Media Manager Challenge
Bring everything together through a practical final activity.
What you get when you join
10-Day Practical Challenge
A structured learning experience with daily activities.
Zana Digital Academy Access
Your learning materials, resources and challenge information in one organised space.
Practical Assignments
Opportunities to apply concepts instead of only consuming information.
Social Media Templates
Practical resources — content planning, audit and caption frameworks, and content organisation templates.
WhatsApp Community
A community for communication, accountability and support throughout the challenge.
Guided Learning Experience
A clear structure that helps you know what to focus on each day.
Is this challenge right for you?
Beginners
Curious about Social Media Management and want a structured place to start.
Aspiring Social Media Managers
Interested in developing a digital skill you can continue building.
Freelancers
Want to expand your services and understand social media professionally.
Business Owners
Want to understand how effective social media management works.
Career Explorers
Exploring opportunities in digital marketing and testing the waters.
Who this challenge may not be for
- You're already an experienced Social Media Manager looking for advanced training.
- You want instant results without practising.
- You're looking for guaranteed clients or income.
- You're not willing to take part in the activities.
What you need to participate
- A laptop or smartphone
- An internet connection
- A Google account
- A Canva account
- Access to social media platforms
- A WhatsApp account
- A willingness to learn and practise
How it works
Register
Register for the challenge using the form.
Pay via M-Pesa
Complete your KES 1,500 payment through M-Pesa.
Get confirmation
Receive confirmation and your access details.
Join the community
Join the Academy and the WhatsApp community.
Prepare your tools
Set up your tools before the start date.
Begin day one
Start your 10-day learning journey.
Meet your instructors and support team
The 10-Day Social Media Manager Challenge is delivered by the Zana Digital team, with experience across digital marketing, content, design and learner support. Each member brings a different area of expertise to help create a practical and supportive learning experience.
Maxwel Midigo
Maxwel co-founded Zana Digital and leads its growth side — from digital marketing strategy to the systems that turn online visibility into booked clients. As lead instructor for the challenge, he guides you through the foundations of Social Media Management and the thinking behind effective social media, with a focus on practical learning and building confidence by applying what you learn.
Strategy & foundations
Esther Nzioka
Esther co-founded Zana Digital and brings a background in sales, marketing and business development. In the challenge she leads the content-marketing angle — helping you understand how content connects to real business goals, and how to plan and communicate with an audience in a way that genuinely supports them.
Content marketing
Brian Kamau
Brian co-founded Zana Digital and leads creative and graphic design across the brands the team builds. In the challenge he covers the fundamentals of creating clear, engaging visual content for social platforms — practical design principles and tools you can use to communicate your ideas better, without needing to become a professional designer overnight.
Design & visuals
Winnie Munuhe Wambo
A good learning experience takes more than good lessons. Winnie leads student success and operations for the challenge, making sure you have the support, communication and organisation you need throughout. From onboarding and community coordination to day-to-day participant support, she helps keep the experience smooth and engaging for every learner.
Support & operations
Learning digital skills through practical experience
At Zana Digital Academy, we believe digital skills become valuable when they can be applied. Many people learn digital concepts but struggle when it comes to using those skills in real situations.
Our approach focuses on connecting knowledge with action. Through structured lessons, practical activities and guided learning experiences, we help learners develop understanding while building confidence through practice. The goal isn't simply to complete a programme — it's to create a foundation you can keep developing beyond the classroom.
More than lessons. A practical learning experience.
During the challenge, you won't simply receive information and move on. You'll be guided through a structured experience where each stage builds on the previous one.
- Learn key concepts and complete practical activities
- Explore real examples and receive guidance
- Reflect on your progress and build confidence through application
Start your Social Media Management journey
- 10-Day Social Media Manager Challenge
- Zana Digital Academy access
- Practical assignments
- Social media templates
- WhatsApp learning community
- Challenge resources
- Guided learning experience
Frequently asked questions
No. The challenge is designed for beginners and anyone looking to strengthen their understanding of Social Media Management. You don't need previous professional experience to take part.
No. This is a 10-day practical challenge designed to introduce the foundations of Social Media Management and help you begin applying what you learn.
The programme investment is KES 1,500.
After registration, you'll receive payment instructions for completing your M-Pesa payment. Your place is confirmed once payment has been verified.
The challenge begins on 31 August 2026. You'll receive onboarding information before the official start date.
After payment confirmation, you'll receive access details for Zana Digital Academy, the challenge resources and the WhatsApp community.
A laptop is recommended because some activities may be easier to complete on one. That said, many activities can be completed using a smartphone.
No. The challenge doesn't guarantee employment, clients or income. Its purpose is to help you develop foundational skills and practical experience you can continue building.
You'll have a stronger understanding of Social Media Management and a foundation you can keep developing through further practice, learning and experience.
Ready to start learning Social Media Management?
Every skill begins with a first step. If you've been interested in Social Media Management but haven't known where to begin, this challenge gives you a structured opportunity to start learning the work. Over 10 practical days, you'll gain exposure to the foundations, tools and thinking behind professional Social Media Management.